Resources

Our breakdown of what’s changing and how. In 2014, Facebook paid £19 billion to buy WhatsApp. Today, nearly ten years on, there are still no ads on the chat app. Instead Facebook

20 years ago, LinkedIn was born. It offered an exciting new way for business people to talk to each other. But it wasn’t the only new business channel bursting into life at

Pakistan is a country of 220 million people – and 195 million cellular subscriptions. This vast and mobile-first customer base makes Pakistan one of the world’s most promising markets for business messaging.

It was so good to be back, even though it was freezing cold. Here are some observations from the world’s biggest mobile showcase… 1. MNOs open up their APIs The old ‘dumb

Specialists in A2P messaging talk – quite rightly – about the unique advantages of SMS as a comms medium. It’s instant (messages are received and often read in seconds). It is ubiquitous

Of all the arguments deployed in favour of employing more women in tech, the best is almost certainly this. You’ll make more money. It’s common sense. Research shows that women control or

Every year, A2P messaging grows more popular. Enterprises and their customers choose the SMS channel for its simplicity, immediacy and directness. Regrettably, so do fraudsters. According to a 2019 report by Europol’s

When it comes to A2P SMS messaging, testing matters. Why? Because every day, thousands of enterprises rely on the SMS channel to alert their customers – and a good chunk of those

Giovanni Benini, COO & CFO at Global Telco Consult, reveals the secrets of bulk SMS delivery by stepping into his garage to play table tennis In 2020, businesses sent 5.52 billion text