Yotpo selects GTC for Managed SMS Procurement Services

Proving its expertise as a Managed SMS Procurement Services provider, Global Telco Consult (GTC) is pleased to announce its new strategic partnership with Yotpo, a leading eCommerce Marketing Platform that’s been listed in the Forbes Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.

While SMS has become an essential communication channel that supports the brands on Yotpo’s eCommerce marketing platform, global SMS volumes and associated costs have grown significantly. Yotpo partnered with GTC, as it became imperative to find a business messaging consultancy with a deep understanding of international enterprise SMS, including the related market metrics and service quality control.

This partnership combines GTC’s business expertise as a global provider of Managed SMS Procurement Services to enterprises, with Yotpo’s expertise as a provider of eCommerce solutions for customer reviews, visual User Generated Content, loyalty, referrals, and SMS marketing.

“Yotpo is known for product innovation, superior service and for being fast paced,” said David Eckstein, Director of Global Procurement for Yotpo. “SMS Marketing has become business-critical to support the sales activities of our multinational brands. The need to keep pace with market demand prompted us to find professional support in the market.  Outsourcing Yotpo’s SMSBump Procurement to GTC enables us to maintain velocity and ensure quality for Yotpo and its customers.”

“It’s great to see that Yotpo is leading the way in helping multinational brands grow their business through SMS marketing. However, it becomes complex when SMS traffic is distributed across many countries and monthly volumes reach double-digit million values. Increasing market prices and deteriorating service quality result in increased pain for many enterprises. At GTC, we’re passionate about supporting enterprises that depend on the A2P SMS service, and helping them to grow their business and brand through its use,” stated José A. García, Founder at GTC.

Press release - Yotpo selects GTC for Managed SMS

Global Telco Consult (GTC) is a trusted independent business messaging consultancy with deep domain knowledge in application-to-person (A2P) services. GTC provides tailor-made messaging strategies to enterprises, messaging service providers, operators and voice carriers. We have expertise in multiple messaging channels such as RCS, Viber, WhatsApp, Telegram and SMS for the wholesale and retail industry.

GTC supports its customers from market strategy through service launch, running the operations and supporting sales and procurement. The company started in 2016 with a mission to guide operators and telcos to embrace new and exciting opportunities and make the most out of business messaging. For more information or industry insights, browse through our blog page or follow us on LinkedIn.

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