RCS

The global rollout of RCS Business Messaging (RBM) is exposing a stark divide in regional pricing frameworks, forcing CPaaS providers and aggregators to adapt to highly fragmented operator models. Unlike legacy A2P SMS, which relies heavily on flat per-message termination, wholesale RCS economics alternate between per-message rates for basic notifications and 24-hour conversational session fees for rich media.

Global Telco Consult (GTC) has long been a leader in consultancy, providing expertise in messaging, IoT, and digital identity. Yet, beyond its professional successes lies a profound commitment to creating a better world. Central to this ethos is GTC's annual initiative in Madagascar, which focuses on supporting local schools.

Global Telco Consult (GTC) has long been a leader in consultancy, providing expertise in messaging, IoT, and digital identity. Yet, beyond its professional successes lies a profound commitment to creating a better world. Central to this ethos is GTC's annual initiative in Madagascar, which focuses on supporting local schools.

Rich Communication Services (RCS) is an advanced messaging protocol specified by the GSMA meant to enable mobile networks to offer a state-of-the-art messaging experience to their subscribers and, with that, extend the hugely successful story of SMS. RCS enhances communication beyond SMS, allowing multimedia sharing, group chats, location sharing, and interactive features like typing indicators and read receipts.