SMS is still an excellent foundation for Enterprise Messaging but one size does not fit all. Omni-channel strategies are essential to ensure Enterprises are working with the right combination of channels to reach their customers in a format they’ll engage with. That means Messaging Service Providers need technology that can enable an increasing range of messaging channels to keep up with Enterprises’ (and their customers’) expanding needs.
Operators can choose to build Omni-channel capabilities into their messaging models too – both to satisfy their biggest Enterprise clients who connect directly and create self-service solutions to catch longtail opportunities with SMEs.
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